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Auction Bonanza 2026

Auction Bonanza 2026

Auction Bonanza - The Ultimate Auction Weekend

Where record prices meet unmatched energy. Led by Juan Merchan — the area’s most recognisable auctioneer — our coordinated summer launch captures peak buyer demand and turns momentum into premium results.

100%
Auction clearance — 30/30 sold
#1
Auctioneer energy & execution
77M+
January buyer visits on REA*

*Based on January platform activity; your campaign leverages this peak audience.

Recent Wins — Proof, Not Promise

1/39 Williams St, Frankston
$830,000
Sold over reserve

1A Fitzroy Ave, Frankston
$2,250,000
Record price

61 Foot St, Frankston
$1,380,000
Record price

Ask us for the full Bonanza results pack for Frankston, Frankston South, Seaford & Mount Eliza.

How Auction Bonanza Works

Step 1

Strategy Session

We map price strategy, buyer profile, and launch timing.

Step 2

Cinematic Campaign

Premium photo/video, Premiere+ exposure, and smart retargeting.

Step 3

Holiday Launch

Boxing Day push captures peak January buyer traffic.

Step 4

Auction Weekend

High-energy on-site events led by Juan Merchan.

Preview the Action

See the energy, emotion, and results from some of our latest auctions.

9 The Range

Frankston South — competitive bidding & premium result

1/39 Williams St

Frankston — sold over reserve with multiple bidders

3 Murray Cl

Frankston South — fast-paced, high-energy auction

What Our Clients Say

Our sellers and buyers share their Auction Bonanza experiences.

Ready to headline Auction Bonanza?

Book a 15-minute strategy call and get your tailored Auction Plan.

Request market appraisal.

The reason for an appraisal is to understand your market position or get an idea to sell.

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FAQs

What is the Auction Bonanza?

A coordinated auction weekend that spotlights your home before the New Year surge — maximising competition and price pressure.

Why late December / January?

Fewer competing homes + more motivated buyers. We capture the buyers who missed out pre-Christmas and the new-year surge.

How much is the campaign?

All-inclusive: photo/video, Premiere+, digital, retargeting, signage, print, auctioneer & coffee van activation.

Who runs the auction?

Juan Merchan — the area’s most recognisable auctioneer — backed by the full MERCHAN team.